Media Literacy & Screen Print Study
The Challenge:
To critique the blurring line between objective reality and hyperbole in a hyper-curated, influencer-driven landscape. The project addresses how facts have become flexible commodities—packaged, flipped, and sold to an audience that must constantly navigate the boundary between genuine truth and sponsored narrative.
The Process & Design Choices:
The artwork features wooden toy blocks—a deliberate visual metaphor contrasting the innocence of childhood learning tools with the cynicism of modern clout-chasing and media spin. By simply pivoting two of the blocks, the word seamlessly transforms from FACT to FAKE. The composition places the bright white blocks against a stark, black void, stripping away background distraction to highlight how effortlessly narrative can be manipulated and consumed like any other product.
The Result & Technical Execution:
Engineered as a high-contrast spot-white print tailored for dark apparel, the file utilizes a precision-calibrated bitmap halftone. This preserves the subtle wood grain textures, dimensional highlights, and chamfered edges of the physical blocks while keeping the stamped typography crisp and fully opaque. The result is a bold, thought-provoking graphic built for clean, single-screen production output.
